Few video game companies can claim to have a game in their stable that mimics working for the video game company, much less a game that prefigures their own demise. Apart from the game publisher and console manufacturer Sega, few video game companies are present
In 2001, Sega released a game called Segagaga for the Sega Dreamcast. The game, an exclusively Japanese version, was an RPG entirely devoted to a dystopian future where, paradoxically, Sega was the least popular gaming company. Installed in 2025 and located at the home of the Sega company, the scenario describes Sega with only 3% of the console game market.
Sega, the fictional Sega in the game, launches a project called Project Segagaga to help Sega fight the evil DOGMA (a company closely inspired by Sega's main competitor in the real world, Sony). The Segagaga project is using two teenagers, Tarō Sega and Yayoi Haneda, to help save society. The result is a kind of weird kaleidoscope of tedious work scenes recreating work at Sega, psychedelic scenes that train players in the games themselves and in jokes that only Japanese players could even follow.
As if the game itself was not weird enough, its development and marketing are just as strange. Developed by Tez Okano, the pitch of the game was first perceived as a joke by Sega's senior management. He started the game again and received a very tentative go-ahead and a small budget. Okano then went on to develop the game in secret, lest someone take a moment to focus his attention on a structured game around a dystopian future in which Sega was a bit player in the gaming market .
The game was released in 2001 without fanfare. Okano took the initiative to market the game, armed with a budget of only $ 200. He spent more than half of the budget in a wrestling mask to hide his identity and to organize book signings to promote the game among Sega fans. His efforts to get the game recognized have been successful and Sega has finally spent money marketing and distributing it to the general public.
A limited version of the game even included a shirt with the Segagaga logo, which players could wear while playing, wearing badges (with the Game Gear, Dreamcast, Sega Saturn, Sega Mark III, Mega Drive and SGGG logos), and an organizer Segagaga. Unfortunately, all this preceded the film Inception by almost a decade, so there was no joke to make on Segaception.
Image reproduced with the kind permission of Sega.