How to Write an Elevator Pitch You’ll Actually Use

two business men discussing outside on a balconyUfaBizPhoto / Shutterstock

Have you ever shared an elevator with a significant person who could improve your career – if only you knew what to say?

Probably not.

But fortunately, the concept of "elevator pitching" does not require that you actually be in an elevator. The idea is that you must plan ahead for any unexpected time when you need to share your concept, plan or business quickly.

How does it work, what makes it a good one, and should you really have one? Let's see how to write an elevator pitch that you can then use to open the doors of your career, whether you're in an elevator or not.

What is a lift pitch?

The basic concept is easy to understand: a lift speech is a short speech intended to convince someone that your idea or brand is worth its time.

The idea behind the name of "elevator pitch" is that elevator towers tend to last less than 30 seconds, so your pitch should be pitched too. It does not matter whether or not you are really subject to the time constraints of an elevator. If your presentation is much longer than 30 seconds, the person listening to you will probably lose interest.

In short, you will also avoid getting lost in your nervousness, burying the tip of your argument in too many words. When you need to impress someone quickly, a short and prepared speech helps you not to go wrong.

Different lift locations may have different purposes. For example, if you are a freelancer, your argument should focus on who you are and what you do best for clients. If you are starting up a business, your case needs to be more focused on what your company is doing and for whom.

However, whatever the details, your pitch should always cover the following: "Here's what I can do for you. up. They want to know why they should worry about it.

When to use a step of elevator

Whenever you have the opportunity to talk to someone who could be a valuable career link, you have the opportunity to use your elevator pitch. These moments can happen to:

Networking Events
Career Fairs
Work parties
grocery Stores

In short, they can happen where you expect and where you do not. To show up at a networking event or a work party with a prepared pitch is definitely wise. But if you find yourself chatting with a successful online CEO at the café, why not get ready then?

With that in mind, a good tone should not seem stiff or artificial. You must be able to express yourself in a relaxed, confident and sincere way, that it adapts to fortuitous or planned meetings.

Do you need a lift land?

Yes. Unless you are perfectly satisfied with your current career and never hope to make any changes to your work or your income, you should have a good tone.

Your pitch can help you find new clients, more money, bigger opportunities or a career in a whole new field. This also makes the answer to the classic question of the party "So, what are you doing?", In a less delicate way.

How to write a big

Now here is the most important part: how to create an elevator pitch that really works.

genius idea

If you have not started brainstorming on paper since high school English, now is the time to revive this old tactic. Your brainstorming session may look like a totally disorganized list, website, or word cloud. However, it should include some ideas about who you are and what you do (professionally).

The purpose of brainstorming is that it does not need to be refined, so write down everything that you think is relevant at this stage. You can draw lines or circles to connect ideas that fit together. Strike out things that do not seem to fit the rest. Highlight those who stand out as essential.

If that helps you, think of it from the bragging point of view. Imagine that you have 30 seconds to make a rival or ex-jealous of the success of your career. What are the highlights


Now, take the information from your brainstorming and insert it into a plan.

Your diagram should answer these questions, clearly and succinctly:

Who are you (professionally)?
What makes you unique (or your idea or your business)?
How does this help the listener?
What action should the listener take next?

For example, say you own a photography business. Your plan might look something like this:

I am a wedding photographer and event.
I use a photojournalist filming style to capture exciting and sincere moments.
I will bring your event to life with social media images edited by professionals.
You can see more of my work on my Instragram.

Do not worry too much about the perfect phrasing of things during this stage. As you write your plan, you may find that your text is rigid or complex. But you can solve this problem later. For the moment, focus on the essentials on paper.

In addition to answering these four important questions, you can add anything you want people to know about you or your business. Be brief: you only have 30 seconds!

Add details

Then you should add some details that will support your outline. For example, if you have photographed more than 500 events, you can add it.

Try to think of several awesome details to list. You can not use them all in your presentation, but having a few of them helps you. They can include your years in the industry, your sales goals, your most famous customer or anything else you can think of.

Once you have some ideas, choose one of these awesome details to place at the beginning of your presentation. This "hook" will ensure that the listener is intrigued and continues to listen. If other specific details fit well elsewhere in your presentation, use them as well.


You are now ready to make sure your speech sounds aloud.

It means getting rid of anything that is too rigid, formal or bland. Is there any business jargon that you could rephrase in simple terms? Can you think of a way to state your experience more frankly?

For example, "I love to photograph weddings and events and I have been doing it for over 10 years", this sounds a lot nicer and conversational than "I am an experienced wedding and event photographer".

During this step you will have to read your speech aloud several times. It may sound strange, but it's the only way to know what looks good or not. Keep changing the phrasing until you are comfortable to say it out loud. Write down the exact wording that you prefer.

Practice and Record

woman recording her elevator steps to listen and evaluate her speechfizkes / Shutterstock

If you do not like reading your words aloud to modify them, you will not really like this step. But trust us, it's necessary. You must practice your speech aloud, register yourself and listen to the recording.

You can practice alone in front of a mirror or in front of a trusted friend. We recommend to a friend because their comments can be valuable. Anyway, once you have practiced and revised your presentation several times, make a recording. Listening to it can give you a great perspective on what this will give to others. Plus, it will allow you to see how long your presentation really lasts.

Do not forget to speak slowly. Your speech should be short, not in a hurry! And do not worry about memorizing the exact wording (although you still have to write the phrasing you prefer). Just work on memorizing essential information.

Focus on the call to action

Your elevator presentation should interest the listener to what you have to offer. But above all, this should give them the next step to take. As you train, be sure to always include a relevant call to action.

The right call for action will depend on what you hope to gain from the encounter. It can even change depending on the situation. Some call to action ideas include:

Inviting them to visit your website
Connect to LinkedIn or another social media site
Offer a business card
Setting up a future meeting

Always keep your phrasing welcoming rather than persistent. It should look like an attractive invitation, not a plea or an order.

Use your pitch

Good work. You have now written a good elevator speech. The best way to familiarize yourself with your new terrain? In fact use it!

Once your presentation is written, modified and put into practice, find simple situations to use. Attend a new networking event or attend an evening where you do not know many people. These experiences allow you to practice in a reduced way, so that you can state your argument more confidently when the stakes are higher. Plus, the more you use it, the easier you'll remember.

There is no reason not to be prepared for career changes that could happen to you. A no elevator is a way to prepare. For more savvy business preparation tips, check out our elusive guide casual dress code.

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