To give users control over their data, Gmail now displays a pop-up window ask users to accept or decline smart features and product personalization. Coverage settings turn off smart composition, automatic email filtering, and other features for peace of mind when using Gmail, Meet, or Chat.
Emphasis on “peace of mind”. In a blog post Announcing the new pop-ups, Google is trying to avoid the word “privacy” and insists that the new settings pop-up is “designed to reduce the work of understanding and managing” Gmail’s smart features.
However, turning off product personalization and smart features can reduce the data Google collects when you use Gmail, Meet, and Chat. Whether you care about privacy or just want a streamlined Gmail experience, disabling these features may be worth protecting a small portion of your data.
You should see Gmail’s new privacy pop-ups in the coming weeks. If you want to turn off product personalization and smart features today, you can do so through Gmail settings. (I suggest waiting for Gmail pop-ups so you can turn everything off at once. It’s both difficult and time-consuming to select all of the product customization and smart features of Gmail’s opaque settings.)