Samsung's New HDR10+ TVs Automatically Adapt Picture Quality to Ambient Lighting

A Samsung QLED TV in a well-lit living room.Samsung

HDR is optimized to work in a very dark environment, but most people spend their time watching television surrounded by ambient lighting, such as sunlight or light from a lamp. That’s why Samsung’s upcoming QLED TVs contain a new feature called Adaptive HDR10 +, which automatically adjusts and optimizes image quality based on the ambient light in your living room.

As the Adaptive color on Samsung phones, the HDR10 + Adaptive uses your TV’s light sensor to “see” the lighting in a room and optimize its picture accordingly. Samsung says the technology optimizes each scene to suit your surroundings, delivering a true HDR experience even in unwanted lighting conditions. HDR10 + Adaptive also works in Filmmaker mode, a display setting that turns off post-processing effects like motion smoothing to deliver a precise cinematic viewing experience.

But Samsung is not the first to introduce this kind of functionality. The Dolby Vision HDR standard, already available on LG and Sony TVs and supported by streaming services like Netflix and Disney +, uses a technology called Dolby Vision IQ to optimize HDR content according to the room it’s in. looked. Samsung TVs do not support Dolby Vision, and the only streaming service that supports Samsung’s HDR10 + standard is Amazon Prime Video.

Samsung says its 2021 QLED TVs will support Adaptive HDR10 +. The company has not indicated whether its existing QLED TVs will receive the new functionality via an update.

Source: Samsung via Engadget

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