Amazon announced a whole bunch of things today, including new Echo devices, new cameras and other items from Ring, a gaming service, and a few new Fire Sticks with an updated user experience.
The updated Fire Stick is more powerful and just as affordable
If you’re a Fire Stick user, you might be interested in the all-new Stick (pictured above), which is said to be 50% more powerful while still maintaining the low $ 40 price tag. It supports HDR and Dolby Atmos, but keeps the resolution locked to just 1080p at 60 fps.
It is also 5 GHz compatible and comes with the Alexa voice remote which includes power, volume and mute buttons. It sits right between the Fire Stick 4K and another new Fire Stick announced today.
The new Fire TV stick
The Fire Stick Lite is similar but even cheaper
The Fire Stick Lite has almost all of the same features as the new Fire Stick, but only costs $ 30. Amazon claims it has more processing power than any other streaming device under $ 30, which is probably not that hard to do anyway. It supports 1080p streaming and HDR, although there is no mention of Dolby Atmos.
The biggest differences between the new Fire Stick and the Fire Stick Lite seem to be in the remote – you don’t have dedicated power, volume, or mute buttons with the Lite. However, you still have access to Alexa.
Fire TV Stick LIte
A new Fire TV interface is coming
Amazon also took the opportunity to talk about the new Alexa-ified Fire TV interface. This is apparently the most radical departure from the existing interface that Amazon has ever made, although at the moment there aren’t many images to show it. But judging by the one above, it looks a lot cleaner than the Fire TV interface of the past.
The new interface emphasizes Alexa and voice commands. Amazon points out that you can tell Alexa to “go live” to open the Live TV guide, for example.
The updated interface also supports profiles, which will be ideal for multi-user households. This looks pretty much like what you’re probably used to with services like Netflix and Disney +, and each user will receive individual recommendations, history, watchlists, settings, and more. As far as I know, the only other box on the market that supports global profiles is Apple TV.
The user profiles page Amazon
The Fire TV update will begin rolling out “later this year,” starting with the new Fire TV Stick and Stick Lite.