Twitter Adds Pinned Tweets and Descriptions to Trending Topics

Person holding an Apple iPhone with Twitter logo on the screen
Worawee Meepian /

In an effort to bring more context and clarity to trending topics, Twitter recently announced it will add descriptions and pinned tweets so that people more easily understand why they are trending. We hope this will reduce the ever-present deluge of irrelevant tweets not asking anyone in particular why something is trending.

Twitter said it would immediately add pinned tweets to select topics on its iOS and Android apps, and later for Twitter on the web. Brief descriptions of some topics will be rolled out over the next few weeks. Both features will be developed by a combination of algorithms from Twitter and its curating team, depending on their guidelines.

A Twitter mockup showing a trending section with a pinned tweet.

The algorithm will work to ensure that the chosen pinned tweet is not abusive, bogus, or spam. They are also a way to reduce the spread of disinformation, conspiracy theories, bot accounts, and other unwanted or malicious content.

Descriptions and pinned tweets will only be available to users in a limited number of countries including the United States, Argentina, Brazil, Canada, United Kingdom, Ireland, Mexico, New Zealand, Australia, Spain, Egypt, France and Japan. , Colombia, India, Saudi Arabia and United Arab Emirates.

via Twitter

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