What’s an Instagram Theme, and Should You Have One?

colorful streaming of photos from Pantone's Instagram account@ Pantone / Instagram

Each month, a billion people use Instagram. If you are part of this billion, why not take more advantage of your time on the app? An Instagram theme will make your posts pay with new followers and a more impressive stream.

Instagram themes synchronize your messages under a coherent visual concept, giving you an attractive and organized account. Although not everyone needs an Instagram theme, it's a great way to make your Insta more attractive and fun. And for those who want to use the platform for branding or marketing purposes, they are virtually essential.

Is an Instagram theme right for you? And if so, how can you choose (and stick to) a great theme? Here's everything you need to know to create a great Instagram theme that will grow naturally.

Why use an Instagram theme?

With an Instagram theme, all your messages are united with visual consistency. Your theme may be based on color: for example, you can only publish black and white images or pastels. This can be about the subject: you can post all photos related to the beach or all the portraits. This may involve a larger image: using individual images to create a larger visual mosaic made up of smaller "mosaics" of images. Or it can be anything you imagine.

For brands, an Instagram theme serves as a shortcut for your "brand story" or the unique details of your business that customers love. If you aspire to sell to the trendy minimalist, for example, you can reflect it with a theme that involves simple images on white backgrounds.

But Instagram themes are also interesting for individuals. They can give people a clear idea of ​​who you are just by taking a look at your Instagram. And they can make the display more fun, giving you the benefit of a prettier account.

Social media is about representing you online and an Instagram theme can help your publications feel more authentic and useful. A good theme also attracts new followers and requires more people to interact with your enviable account.

How to create an Instagram theme

Is this display tactic right for you? Then you will have to choose the best theme with which to work.

Before choosing your theme, we recommend reading our guide to creating a personal brand. Knowing your personal brand can give you valuable ideas to start.

But with that in mind, here are the steps that will lead you to a winning Insta theme.

S tackle content first

First, you must take up the challenge of deciding what type of content to publish.

If you publish to sell products, it is relatively easy. You will want publications that show your products well. As an individual, the decision is more complicated. It is helpful to decide first on your goal for your Instagram account. Do you want to show your incredible lifestyle? Cooking images to support your cooking blog? Publish daily images of the "dress of the day"?

a series of photos showing huts in the woods and their comfortable interiors@ Basque Country / Instagram

Start by thinking about your goals and audience, and the right kind of content to post will follow logically. You do not always need to post the same subject, but you certainly can if you want your theme to revolve around something specific, like food or travel. You can also search for posts that have the most taste and feedback, and aim to publish content similar to your theme.

Include your bio

Instagram themes are primarily related to the images you publish. However, do not forget to update your biography and display image to reflect your theme as well.

These static elements can give context to your theme so that people can see who you are and what you are doing immediately. For example, if you're a nature photographer, your Instagram theme can be built around great examples of your work, all cropped and filtered in the same way. But your bio will tell people that you are a photographer, so they'll know why you post nature photos. He will also tell them how to contact you – which is essential for any business or entrepreneur.

The tone of your bio may also reflect your theme. If you publish serious photos and captions, your biography must also be serious. But if your Instagram content is fun and light, a fun bio filled with emojis might work better.

Finally, your displayed image can show them the person behind the wire. (Unless you publish as a trademark, then you must use your logo.) The displayed photo must also match the color scheme of your Insta theme, for a consistent look that reflects your attention to detail.

Choose a color story

Your Instagram theme should involve a color scheme. But that does not mean you have to stick to one color – although you can do it.

Colorful teal and pink photos from Pantone's Instagram account@ Pantone / Instagram

Having all the black and white images or all the images that have a shade of pink can be beautiful. But you can also use a color concept rather than a specific shade. For example, your theme might have bright primary colors, neutral tones, or muted, faded tones. Your publications can all be bright and clear, or all dark and depressed. No matter what it is, make sure you choose something and stick to it.

It is also useful to publish images in groups sharing similar colors. For example, you can publish a series of photos that include red, and then move to photos that contain yellow. This helps your Instagram to organize without limiting you to a single color.

Choose your filters

Filtering all your photos in the same way will help them to give the impression that they go together, even if they have multiple colors. For example, a warm and muted filter will give your Instagram a vintage feel, while clean, cool filters can give a modern vibe. You can use a set of filters instead of one, but they must all share a similar aesthetic.

If you are serious about photography, you may also want to take all your photos in a similar light. But for amateur photographers, filters can help achieve the same effect.

Provide a visual balance

Our eyes are naturally attracted by symmetry. In addition, Instagram accounts, with photos placed in three rows, offer the ideal opportunity to make things symmetrical.

There are many ways to symmetry your theme. You can post an inspirational quote as a middle image in each row, flanked by photographs of people or places. You can make sure the photos in each row share similar colors. Or you could divide your photos tiles, each post becomes a piece of a larger mosaic. No matter how you do it, be sure to consider symmetry when publishing.

Cultivate with care

smartly cropped images with alternating white frame sizes@ thegreycollective / Instagram

Cropping your photos in the same way will also help you to visually balance your stream. An account filled with close-ups is different from an account filled with distant images surrounded by blank spaces. You can also add borders to make your photos look the same.

Prepare your account

If you've been on Instagram for a while, you probably have a lot of old pictures that do not fit your new theme. Once you start publishing themed images, you can decide whether to delete old images, or simply publish them in such a coherent way that they are pushed to the bottom of the list, where few of them are. Adepts scroll through the pages.

Since Instagram does not allow you to mass-delete old items, erasing old items can be a challenge. However, you can try a third-party application for bulk removal if you decide that it's the best shot. However, we recommend that you wait to delete your old messages until you are ready to fill your account with new ones, however. Otherwise, people who are looking for you in the meantime will find an empty and boring account, which will drive away potential followers.

Using an Instagram theme can help you to have more followers, which is a huge plus if you are an entrepreneur or a business owner. But it can also turn your personal Instagram into a creative source of expression, making each publication more fun and rewarding. You certainly do not need to use a theme if you prefer to publish randomly. But if you want your Instagram to impress your followers and value your personality, it's a great way to do it.

Is publishing selfies part of your Instagram strategy? We can also help with that. our guide to take better selfies following.


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